Topic outline

  • Introduction

    As a social enterprise you are balancing profit and purpose every day. Profit can be measured in pounds and pence, but what about impact?

    Being able to articulate the difference your social enterprise makes to your stakeholders (including customers, funders, staff) can help you stand out from the crowd.   

    This comprehensive E-Learning programme will give you the skills to measure and demonstrate your social impact. 


    • Establishing your Mission

      Module 1: Establishing your Mission 

      32 minutes

      Your organisation is on a mission to change society for the better. It all starts here. Find out how to tell others about your cause and why it matters. Learn how to build consensus on the mission that propels your work forward and defines its success.

      • Reflecting on your cause.
      • Understanding your stakeholders
      • Defining your mission.
      • Articulating your mission statement

      • Defining your Business Model

        Module 2: Defining your Business Model

        35 minutes

        All successful social enterprises find the sweet spot between mission and money. Learn about the different businesses approaches that can be used to deliver your mission and how to design a business model that will maximise impact.

        • Understanding social enterprise
        • Using your business model to deliver your mission
        • Articulating your business model to stakeholders

        • Identifying your Value Proposition

          Module 3: Identifying your Value Proposition

          31 minutes

          Social enterprises are complicated organisations. They create value in many ways. Find out about value propositions, and how you can use them to describe the things that make your work distinctive, successful and uniquely valuable to others.

          • Understanding your value
          • Maximising value
          • Creating a value proposition

          • Planning your Intended Change

            Module 4: Planning your Intended Change

            48 minutes

            Making a positive change in the world isn’t easy. It takes careful planning. Find out how to explain your theory of change, and how to use it to manage the relationship between your strategies, your performance, and the results you bring about.

            • Defining your expected results
            • Outcomes and outputs
            • Using logic models
            • Introducing performance measures

            • Using Performance Measures

              Module 5:  Using Performance Measures

              41 minutes

              Not everything that counts can be counted, and not everything that can be counted counts. Find out how to find, use and apply performance measures to show that you are making progress and achieving the impact you hoped for.

              • Understanding indicators, measures and metrics
              • Selecting the right performance indicators, measures and metrics
              • Expressing value in monetary terms

              • Collecting Useful Information

                Module 6: Collecting Useful Information

                56 minutes

                The facts are always friendly, so let good evidence guide your way. Find out how to decide what information you should be collecting and the methods that you can use. Learn about our 10 tips for better data collection and a simpler life.

                • Collecting data
                • Measuring outcomes
                • Understanding and adapting tools for measurement

                • Gauging Performance and Impact

                  Module 7: Gauging Performance and Impact

                  44 minutes

                  Using data can be overwhelming, but you don’t have to drown in a sea of numbers. Find out how to assemble and analyse data quickly and in a way that stands up to scrutiny. Learn how to use data to make smarter and more impactful decisions.

                  • Analysing your data
                  • Comparing your results
                  • Making data analysis routine

                  • Reporting on Results

                    Module 8: Reporting on Results

                    40 minutes

                    You no longer have to get weighed down by the same dull reports. Find out how to produce a full, balanced and persuasive account of your work. Learn how to use narrative, numbers, images and stories to good effect.

                    • Presenting your information
                    • Understanding your audience
                    • Using statistics and stories
                    • Adding value with visuals

                    • Communicating with Evidence

                      Module 9: Communicating with Evidence

                      28 minutes

                      Don’t keep your story a secret; shout it from the rooftops. Find out to use tried and tested communication methods to share your evidence, strengthen your message and mobilise an army of supporters behind your cause.

                      • Setting communication objectives
                      • Tailoring your communication
                      • Telling your story
                      • Understanding communication channels

                      • Using Evidence to Grow Impact

                        Module 10: Using Evidence to Grow Impact

                        31 minutes

                        Got your message out there but want to take things to the next level? Find out how to use evidence to drive a cycle of improvement – transparent performance, useful learning, better results, more support, and it goes on.

                        • Using your results internally
                        • Learning from your results
                        • Creating systemic change