Topic outline

  • About this course.

    Learn how to effectively use social media for business.

    Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.


    • What will you achieve?

      You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

      You’ll also explore examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

      Featured in the UK government’s The Skills Toolkit collection.

      • Begin course.

        For more information and details on how to begin this free course, click the link below:

        https://www.futurelearn.com/courses/digital-skills-social-media